Driven by a passion for storytelling and a vision to redefine India’s PR landscape, Ritika Garg founded Avance PR with one clear mission to help brands communicate with clarity, creativity, and credibility.

Under her leadership, Avance PR has evolved from a boutique agency into one of India’s fastest-growing strategic communications firms, trusted by over 100 brands across industries including technology, education, sustainability, hospitality, and finance.

Ritika’s professional journey began at Ogilvy, one of the world’s most respected communication networks, where she honed her expertise in strategic communications, media relations, and brand storytelling. Her experience across diverse sectors has shaped her belief that PR is not just about visibility, it’s about building trust, influence, and business impact.

Her leadership philosophy is rooted in data-driven storytelling and purpose-led branding. Over the years, she has spearheaded campaigns that have generated extensive national media coverage, elevated brand reputation, and created tangible results for startups and corporates alike.

Recognized by The Economic Times 40 Under 40 and ET Women Leaders Awards, Ritika stands among India’s most promising young entrepreneurs known for her ability to blend creative vision with strategic execution.

Today, she continues to champion innovation, authenticity, and people-first leadership, inspiring her team and clients to think bigger, communicate bolder, and build brands that truly make an impact.