Overview

Incorporated in 2022, Prabhu Bhakti is an e-commerce platform that focuses on devotional merchandise collections in India. The main focus of the platform is to establish itself as the best and fastest growing direct-to-consumer platform in the spiritual market

Objective and Strategy

To position Prabhu Bhakti as one of the most liked D2C devotional merchandise selling brands and to develop a strong brand image by promoting their religious merchandise collection among the general public.

Approach

Investigate and consider media opportunities. To promote brand recognition among youths and to spread spiritual awareness. Through the media we also promoted how fashion and spirituality can go hand in hand.

How Success Appeared

• Generated great media coverage which increased its footfall and reach among the public.
• Prominent features in CAT A publications like Deccan Herald, Dainik Bhaskar, News18, Hindustan Times -without any paid initiatives.