Overview

Arc Electric is India's leading "B2B EV platform" providing EV cab services across major cities for corporate usage. As a pioneer in the field, ARC Electric is committed to sustainability, offering eco-friendly, premium cab services to corporate clients and driving the adoption of electric vehicles (EVs) in the corporate transportation sector.

Objective and Strategy

The objective for ARC Electric is to spearhead the Green Revolution in corporate transportation by promoting their B2B EV platform. Additionally, we aim to raise awareness about ARC and establish credibility in the market through an enhanced social media presence.

Approach

Positioning them as a thought leader in the industry by crafting compelling articles that showcase their expertise and insights. Furthermore, leveraging media announcements of their MOUs and expansion plans to enhance credibility and stimulate demand in the market, thereby amplifying their social media presence.

How Success Appeared

We've successfully secured coverage for our client, ARC Electric, across various digital platforms including Financial Express, Republic World, and Outlook India, as well as in prestigious print platforms such as Outlook Business magazine. Through strategic placements of industry stories and author articles, we've effectively positioned ARC Electric as a thought leader within their competitive landscape, garnering significant attention and enhancing their reputation in the market.