Overview

Minimalist Hotel, a pioneer in hybrid hospitality, is redefining the lifestyle hotel segment with its unique fusion of modern comfort and Japanese capsule concepts. Designed to cater to contemporary travelers seeking minimal yet immersive experiences, Minimalist Hotel embodies innovation, efficiency, and aesthetic simplicity.

Objective & Strategy

Minimalist Hotel aimed to establish itself as a leading lifestyle hotel and a key player in the hybrid hospitality sector. The goal was to promote its distinctive concept and new properties while solidifying its presence in the travel and hospitality industry through a targeted media strategy.

Approach

Released press notes across digital and industry-specific media to drive widespread awareness. Published feature articles to highlight the hotel’s unique offerings and guest experience. Authored articles on travel trends and the future of hybrid hospitality to position Minimalist Hotel as a thought leader. Conducted interviews with the founder to share insights, vision, and the innovative approach behind the hotel.

How Success Appeared

Through a meticulously planned PR campaign, Minimalist Hotel secured extensive media coverage in prestigious publications such as ET Hospitality, Hotelier India, BW Hotelier, Entrepreneur India, Times of India, ET Travel, Business Today, Hindustan Times, Mint, and more. This robust media presence enhanced brand credibility, elevated awareness of the Japanese capsule concept, and positioned Minimalist Hotel as a trailblazer in hybrid hospitality.