Overview

Stovekraft, a leading home appliance brand in India, offers innovative and affordable kitchen solutions. With brands like Pigeon and Gilma, it caters to evolving household needs.

Objective & Strategy

Stovekraft wants to announce its upcoming product launches while solidifying its position as the leader in home appliances. The goal was to effectively reach its primary target audience i.e. mainly women through a strategic digital and regional media presence.

Approach

Released press notes across regional and digital media to ensure widespread awareness. Engaged in product reviews to highlight unique selling propositions (USPs) and affordability. Focused on women-centric platforms like Her Zindagi to strengthen brand engagement with the target demographic.

How Success Appeared

Through a well-executed PR campaign, Stovekraft secured extensive media coverage in leading publications such as Dainik Bhaskar, Punjab Kesari, Rashtriya Sahara, ET Retail, Indian Retailer, Mint and more. This strategic media presence amplified brand credibility, increased product visibility, and strengthened Stovekraft’s leadership position in the home appliances segment.