Overview

Amara is an inclusive chatbot that fosters belonging and enables effective communication in organizations. It captures feedback from all employees, regardless of location, and analyzes it using trend analysis and demographic details. This empowers companies to understand employee needs and personalize experiences, promoting progress and inclusivity. Amara helps organizations listen and understand their employees, fostering a collaborative and engaged work environment.

Objective and Strategy

The strategy for Amara involves establishing it as a trusted leader in continuous listening chatbots through engaging industry stories, expert articles, press releases, and profiling influential leaders. The goal is to position Amara as a game-changing solution, increase awareness, credibility, and adoption among organizations improving employee communication and engagement.

Approach

To effectively execute the strategy, a comprehensive approach can be implemented. This includes conducting market research, developing compelling industry stories, promoting thought leadership through articles, implementing a press release strategy, creating profiling stories, leveraging various channels for content distribution, establishing strategic partnerships, and measuring performance for continuous improvement.

How Success Appeared

• Generated around 1 billion + reach through prominent media coverage.
• Got 50+ stories published in the media.
• Generated PR value worth 100 million+
• Prominent features in CAT A publications like YourStory, Financial Express, News 18,
• Outlook, ABP Live, and People Matter.