Overview

Skills Caravan is a SaaS-based B2B edtech platform that enables personalized learning with 100% engagement and onboarding support. Launched in 2022 by edtech entrepreneurs, the platform has provided B2B learning and development solutions to listed BFSI, Real Estate and Automobile companies and unicorn startups.

Objective and Strategy

Skills Caravan's strategy is to position it as a leading SaaS-based B2B edtech platform through interesting industry stories, published articles, press releases, and thought leaders. The goal is to elevate Skills Caravan's reputation and exposure above its competitors in the sector.

Approach

Unique techniques are used to execute the strategy which involves conducting market research, creating compelling industry stories, promoting thought leadership through articles, implementing a press release strategy, creating profiling stories, leveraging various channels for content distribution, establishing strategic partnerships, and measuring performance for continuous improvement are all part of this process.

How Success Appeared

Prominent features in CAT A publications like YourStory, Financial Express, Entrepreneur India, Live Mint, Business World, Outlook, ABP Live, and Times of India.

Generated around 10 billion + reach through prominent media coverage.

Skills Caravan was successful to raise a seed round of funding after their PR activity a lot of HNI’s and investors approached them for investment.