Overview

RAMP Global is a cloud-based ecosystem for automotive aftermarket services, designed for multi-branded workshops. They leverage advanced technologies like cloud infrastructure, analytics, big data, and SaaS to address business challenges and operational gaps in this evolving sector.In addition, it is equipped with other important features including CRM, invoicing, inventory management, counter sales, technician productivity tracking, renewal alerts, payment integration, loyalty management, stakeholder integration, and business intelligence.

Objective and Strategy

The strategy implemented for Ramp Global is to portray them as the one of the leading cloud-based software solutions for the automotive industry through interesting industry stories, published articles, press releases, and thought leaders. The goal is to elevate Ramp Global's reputation and exposure above its competitors in the sector.

Approach

A meticulous technique can be used to properly execute the strategy. Conducting market research, implementing a press release strategy, promoting thought leadership through articles, creating profile stories, leveraging various channels for content distribution, establishing strategic partnerships, and measuring performance for continuous improvement are all part of this process.

How Success Appeared

• Prominent features in CAT A publications like Economic Times, ET Auto, Financial Express,Business Standard, The Hans India,Outlook Startup,Business World Auto,CXO Today, and Outlook Mobility.
• Generated around 280 million + reach through prominent media coverage.
• Generated opportunity for Ramp Global to participate in top-tier industry discussions and in reputable publications, solidifying their position as a market leader