Overview

Uplifters is a skill-based edtech startup with a "pay after placement" model that aims to uplift India's students from tier 2 and tier 3 cities and colleges by providing them with the right skills and training and helping them land a good job. Uplifters have mentors who are alumni of IIT, NIT, BITS, and other renowned colleges and are working in top MNCs.

Objective and Strategy

Uplifters' strategy is to position it as India’s leading edtech platform through interesting industry stories, published articles, press releases, and thought leaders. The goal is to elevate Uplifter's reputation and exposure above its competitors in the edtech space.

Approach

Unique techniques are used to execute the strategy which involves conducting market research, creating compelling industry stories, promoting thought leadership through articles, implementing a press release strategy, creating profiling stories, leveraging various channels for content distribution, establishing strategic partnerships, and measuring performance for continuous improvement are all part of this process.

How Success Appeared

• Prominent features in CAT A publications like The Hindu, Financial Express, Education World, News 18, Business World, CXO Today and Times of India.
• Generated around 1.3 billion + reach through prominent media coverage.
• Created market credibility, which resulted in a high reputation among students.