# Overview
Minimalist Hotel, a pioneer in hybrid hospitality, is redefining the lifestyle hotel segment with its unique fusion of modern comfort and Japanese capsule concepts. Designed to cater to contemporary travelers seeking minimal yet immersive experiences, Minimalist Hotel embodies innovation, efficiency, and aesthetic simplicity.

# Objective & Strategy
Minimalist Hotel aimed to establish itself as a leading lifestyle hotel and a key player in the hybrid hospitality sector. The goal was to promote its distinctive concept and new properties while solidifying its presence in the travel and hospitality industry through a targeted media strategy.

# Approach
Released press notes across digital and industry-specific media to drive widespread awareness.
Published feature articles to highlight the hotel’s unique offerings and guest experience.
Authored articles on travel trends and the future of hybrid hospitality to position Minimalist Hotel as a thought leader.
Conducted interviews with the founder to share insights, vision, and the innovative approach behind the hotel.

# How Success Appeared
Through a meticulously planned PR campaign, Minimalist Hotel secured extensive media coverage in prestigious publications such as ET Hospitality, Hotelier India, BW Hotelier, Entrepreneur India, Times of India, ET Travel, Business Today, Hindustan Times, Mint, and more. This robust media presence enhanced brand credibility, elevated awareness of the Japanese capsule concept, and positioned Minimalist Hotel as a trailblazer in hybrid hospitality.

# Overview
Om Logistics is a leading logistics service provider in India, offering comprehensive supply chain solutions. With a vast network and cutting-edge technology, the company caters to diverse industries, ensuring efficient and reliable transportation and warehousing services.

# Objective & Strategy
Om Logistics aimed to strategically position itself as the go-to one-stop solution for logistics across various industries. The goal was to reinforce its brand presence, highlighting its extensive service capabilities and solidifying its leadership in the logistics industry.

# Approach
Positioned Om Logistics as a comprehensive logistics provider catering to all industries, including SMEs.
Expanded awareness about its services through targeted media outreach and strategic content dissemination.
Established the brand as an industry thought leader by featuring it in key logistics and business platforms.
Engaged with entrepreneurial and industry-centric platforms to emphasize Om Logistics' role in transforming the supply chain landscape.

# How Success Appeared
Through a well-crafted PR campaign, Om Logistics gained significant media traction in top-tier publications and platforms such as Times of India, Logistics & SCM Magazine, Economic Times, Manufacturing Today India, Tycoon Magazine, Business World, Cargo Talk, CNBC TV 18, India News Business, Hindustan Times, Financial Express, Silicon India, and more. This extensive media presence reinforced Om Logistics' credibility, enhanced brand visibility, and positioned it as a leader in the logistics industry.

# Overview
Stovekraft, a leading home appliance brand in India, offers innovative and affordable kitchen solutions. With brands like Pigeon and Gilma, it caters to evolving household needs.

# Objective & Strategy
Stovekraft wants to announce its upcoming product launches while solidifying its position as the leader in home appliances. The goal was to effectively reach its primary target audience i.e. mainly women through a strategic digital and regional media presence.

# Approach
Released press notes across regional and digital media to ensure widespread awareness.
Engaged in product reviews to highlight unique selling propositions (USPs) and affordability.
Focused on women-centric platforms like Her Zindagi to strengthen brand engagement with the target demographic.

# How Success Appeared
Through a well-executed PR campaign, Stovekraft secured extensive media coverage in leading publications such as Dainik Bhaskar, Punjab Kesari, Rashtriya Sahara, ET Retail, Indian Retailer, Mint and more. This strategic media presence amplified brand credibility, increased product visibility, and strengthened Stovekraft’s leadership position in the home appliances segment.

# OVERVIEW

HostBooks is a leading provider of comprehensive business management software solutions designed to streamline and simplify financial, accounting, taxation, and compliance processes for businesses of all sizes. With a commitment to empowering entrepreneurs, accountants, and tax professionals, HostBooks offers a range of innovative tools and features that enhance productivity, accuracy, and efficiency.

# OBJECTIVE AND STRATEGY

The objective of Hostbooks is to position them as the leader in automated business solution providers for every business, helping them save time and costs in accounting, reporting, and compliance. 

# APPROACH

The strategic approach for Hostbooks revolves around enhancing brand awareness through the creation of feature stories, including the publication of a detailed case study highlighting the company's successes. Additionally, Hostbooks aims to boost its reputation and credibility by regularly issuing press releases announcing the onboarding of experienced professionals to its team.

# HOW SUCCESS APPEARED

- Generated around 10 billion + reach through prominent media coverage.
- Got 100+ stories published in the media.
- Generated PR value worth 100 million+
- Prominent features in CAT A publications like YourStory, Financial Express, News 18, Mint, etc

# Overview

Arc Electric is India's leading "B2B EV platform" providing EV cab services across major cities for corporate usage. As a pioneer in the field, ARC Electric is committed to sustainability, offering eco-friendly, premium cab services to corporate clients and driving the adoption of electric vehicles (EVs) in the corporate transportation sector.

# Objective and Strategy

The objective for ARC Electric is to spearhead the Green Revolution in corporate transportation by promoting their B2B EV platform. Additionally, we aim to raise awareness about ARC and establish credibility in the market through an enhanced social media presence.

# Approach

Positioning them as a thought leader in the industry by crafting compelling articles that showcase their expertise and insights. Furthermore, leveraging media announcements of their MOUs and expansion plans to enhance credibility and stimulate demand in the market, thereby amplifying their social media presence.

# How Success Appeared

We've successfully secured coverage for our client, ARC Electric, across various digital platforms including Financial Express, Republic World, and Outlook India, as well as in prestigious print platforms such as Outlook Business magazine. Through strategic placements of industry stories and author articles, we've effectively positioned ARC Electric as a thought leader within their competitive landscape, garnering significant attention and enhancing their reputation in the market.

# Overview

Amara is an inclusive chatbot that fosters belonging and enables effective communication in organizations. It captures feedback from all employees, regardless of location, and analyzes it using trend analysis and demographic details. This empowers companies to understand employee needs and personalize experiences, promoting progress and inclusivity. Amara helps organizations listen and understand their employees, fostering a collaborative and engaged work environment.


# Objective and Strategy

The strategy for Amara involves establishing it as a trusted leader in continuous listening chatbots through engaging industry stories, expert articles, press releases, and profiling influential leaders. The goal is to position Amara as a game-changing solution, increase awareness, credibility, and adoption among organizations improving employee communication and engagement.


# Approach

To effectively execute the strategy, a comprehensive approach can be implemented. This includes conducting market research, developing compelling industry stories, promoting thought leadership through articles, implementing a press release strategy, creating profiling stories, leveraging various channels for content distribution, establishing strategic partnerships, and measuring performance for continuous improvement. 

# How Success Appeared

1) Generated around 1 billion + reach through prominent media coverage.
2) Got 50+ stories published in the media.
3) Generated PR value worth 100 million+
4) Prominent features in CAT A publications like YourStory, Financial Express, News 18, 
5) Outlook, ABP Live, and People Matter.

# Overview

AyatiWorks is one of the top leading digital marketing agencies in Chennai that helps your business make an impactful presence in the digital world through insightful planning and strategizing. We provide a 360 degree solution to ensure your brand creates an impactful online presence.


# Objective and Strategy

The strategy for Ayati involves establishing it as a renowned digital marketing agency through engaging industry stories, authored articles, press releases, and featuring thought leaders. The goal is to position Ayatiwork's reputation and visibility at the top among other competitors in the industry.


# Approach

The strategy for Ayatiworks involves aggressive media outreach to get coverage in top tier media publications, conducting market research, developing compelling industry stories, promoting thought leadership through articles, implementing a press release strategy, creating profiling stories, leveraging various channels for content distribution, and establishing strategic partnerships. 


# How Success Appeared

Generated opportunity for Ayatiworks to participate in top-tier industry discussions and in reputable publications, solidifying their position as a market leader in Digital Marketing and CSR initiatives.

Prominent features in renowned publications like Adgully, New Indian Television, Business World, Exchange4Media, Eventfaqs and others.

Generated around 2 billion + reach through prominent media coverage.

# Overview

Skills Caravan is a SaaS-based B2B edtech platform that enables personalized learning with 100% engagement and onboarding support. Launched in 2022 by edtech entrepreneurs, the platform has provided B2B learning and development solutions to listed BFSI, Real Estate and Automobile companies and unicorn startups. 

# Objective and Strategy

Skills Caravan's strategy is to position it as a leading SaaS-based B2B edtech platform through interesting industry stories, published articles, press releases, and thought leaders. The goal is to elevate Skills Caravan's reputation and exposure above its competitors in the sector.

# Approach

Unique techniques are used to execute the strategy which involves conducting market research, creating compelling industry stories, promoting thought leadership through articles, implementing a press release strategy, creating profiling stories, leveraging various channels for content distribution, establishing strategic partnerships, and measuring performance for continuous improvement are all part of this process. 


# How Success Appeared

Prominent features in CAT A publications like YourStory, Financial Express, Entrepreneur India, Live Mint, Business World, Outlook, ABP Live, and Times of India.

Generated around 10 billion + reach through prominent media coverage.

Skills Caravan was successful to raise a seed round of funding after their PR activity a lot of HNI’s and investors approached them for investment.

# Overview

RAMP Global is a cloud-based ecosystem for automotive aftermarket services, designed for multi-branded workshops. They leverage advanced technologies like cloud infrastructure, analytics, big data, and SaaS to address business challenges and operational gaps in this evolving sector.In addition, it is equipped with other important features including CRM, invoicing, inventory management, counter sales, technician productivity tracking, renewal alerts, payment integration, loyalty management, stakeholder integration, and business intelligence.


# Objective and Strategy

The strategy implemented for Ramp Global is to portray them as the one of the leading cloud-based software solutions for the automotive industry through interesting industry stories, published articles, press releases, and thought leaders. The goal is to elevate Ramp Global's reputation and exposure above its competitors in the sector.


# Approach

A meticulous technique can be used to properly execute the strategy. Conducting market research, implementing a press release strategy, promoting thought leadership through articles, creating profile stories, leveraging various channels for content distribution, establishing strategic partnerships, and measuring performance for continuous improvement are all part of this process.


# How Success Appeared

1) Prominent features in CAT A publications like Economic Times, ET Auto, Financial Express,Business Standard, The Hans India,Outlook Startup,Business World Auto,CXO Today, and Outlook Mobility.
2) Generated around 280 million + reach through prominent media coverage.
3) Generated opportunity for Ramp Global to participate in top-tier industry discussions and in reputable publications, solidifying their position as a market leader

# Overview

Uplifters is a skill-based edtech startup with a "pay after placement" model that aims to uplift India's students from tier 2 and tier 3 cities and colleges by providing them with the right skills and training and helping them land a good job. Uplifters have mentors who are alumni of IIT, NIT, BITS, and other renowned colleges and are working in top MNCs.


# Objective and Strategy

Uplifters' strategy is to position it as India’s leading edtech platform through interesting industry stories, published articles, press releases, and thought leaders. The goal is to elevate Uplifter's reputation and exposure above its competitors in the edtech space.


# Approach

Unique techniques are used to execute the strategy which involves conducting market research, creating compelling industry stories, promoting thought leadership through articles, implementing a press release strategy, creating profiling stories, leveraging various channels for content distribution, establishing strategic partnerships, and measuring performance for continuous improvement are all part of this process.


# How Success Appeared

1) Prominent features in CAT A publications like The Hindu, Financial Express, Education World, News 18, Business World, CXO Today and Times of India.
2) Generated around 1.3 billion + reach through prominent media coverage.
3) Created market credibility, which resulted in a high reputation among students.

# Overview

Aarika Innovation is a leading deep tech company committed to delivering innovative industrial safety solutions across various industries. By integrating cutting-edge hardware and software solutions supported by modern technologies, the company ensures the protection of working personnel and assets in hazardous environments.


# Objective and Strategy

The objective implemented for Ramp Global is to portray them as one of the leading cloud-based software solutions for the automotive industry through interesting industry stories, published articles, press releases, and thought leaders. The goal is to elevate Ramp Global's reputation and exposure above its competitors in the sector.


# Approach

To effectively execute the strategy, a comprehensive approach can be implemented. This includes effective market analysis, developing captivating industry stories, promoting thought leadership through articles, implementing a press release strategy, creating feature stories, leveraging various channels for content distribution, establishing strategic partnerships, and measuring performance for continuous improvement. 


# How Success Appeared

Prominent features in CAT A publications like Financial Express, ABP Live, News 18, Business World, CXO Today and Times of India.

# OVERVIEW 

Togopool is a premium ride-sharing app for your daily commute. It's a car and bike pool app, connecting only verified users. It is promoting eco-friendly, efficient, and secure transportation solutions for a brighter, connected future.

# STRATEGY 

The objective of Togopool is to increase its app downloads and create awareness about the app in the market.

# APPROACH

Organized events in co-working spaces and colleges as part of their brand awareness campaign. Additionally, published feature stories, and press releases, and published Mile Stone stories on their 10,000 downloads of their app. 

# HOW SUCCESS APPEARED

- Organized around 10+ events in different co-working spaces.
- Put stalls in different colleges fest to generate awareness among Gen -z.
- Conducted different surveys and the survey reports are published in various prominent publications like the Economic Times, Financial Express, etc.
- Prominent features in Cat A publications like Outlook, Business World, Business Standard, etc.

# Overview

Incorporated in 2022, Prabhu Bhakti is an e-commerce platform that focuses on devotional merchandise collections in India. The main focus of the platform is to establish itself as the best and fastest growing direct-to-consumer platform in the spiritual market


# Objective and Strategy

To position Prabhu Bhakti as one of the most liked D2C devotional merchandise selling brands and to develop a strong brand image by promoting their religious merchandise collection among the general public.

# Approach

Investigate and consider media opportunities. To promote brand recognition among youths and to spread spiritual awareness. Through the media we also promoted how fashion and spirituality can go hand in hand. 


# How Success Appeared
- Generated great media coverage which increased its footfall and reach among the public.
- Prominent features in CAT A publications like Deccan Herald, Dainik Bhaskar, News18, Hindustan Times -without any paid initiatives.

Our Work

Minimalist Hotel

Om Logistics

Stovekraft

HostBooks

Arc Electric

Amara.ai

Ayatiworks

Skills Caravan

Ramp Global

Uplifters

Aarika

Togopool

Prabhubhakti

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